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The MindTrek conference programme on October 8th and 9th, 2008 consists of speeches and panels that are all about the most interesting current themes of digital media. In addition, there's the MindTrek Competition winners announcement, MindTrek Startup Launchpad, and - of course - the MindTrek Party.
Wednesday October 8th
| 9:00-10:00 |
Registration and coffee |
| 10:00-10:15 |
Opening
|
| 10:15-11:15 |
Marc Davis (Yahoo!) |
| 11:15-12:00 |
Valerie Massey (CCP Games): Cyber Communities: Who's Out There And What Do They Want?
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| 12:00-13:00 |
Lunch |
| Session |
ENABLERS FOR OPEN AND SOCIAL MEDIA
Host: Katri Lietsala (Gemilo Ltd) |
MEDIA ON THE MOVE
Host: Artur Lugmayr (Tampere University of Technology) |
THE BUSINESS OF PLAYING TOGETHER
Host:Peter Vesterbacka (Some Bazaar)
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MOBILE CONNECTED LIFE
Host: Björn Stockleben (RBB, Rundfunk Berlin-Brandenburg) |
| 13:00-13:20 |
Herkko Hietanen (Turre Legal): Open Licensing as an Enabler of Collaborative Services |
Jari Ahola (VTT Technical Research Centre of Finland): P2P-Next: Next Generation Content Delivery Platform
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Ville Mujunen (Sulake Dynamoid): Mass Social Media: The New Power of Individuals |
Outi Rouru-Kuivala (City of Oulu): Smart Touch Oulu
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| 13:30-13:50 |
Marko Turpeinen (The Helsinki Institute for Information Technology HIIT): Social Participative Media - Mission Accomplished?
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Henri Bergius (Nemein): Attention Profiling for Smarter Web Services
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Joakim Achrén (Ironstar Helsinki): Why Would People Buy Virtual Goods?
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Jaz Hee-jeong Choi (Queensland University of Technology): The City of Connections: Urban Social Networking in Seoul |
| 14:00-14:20 |
Simone Brunozzi (Amazon): Open and Social with Amazon Web Services
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Veikko Ikonen (VTT Digital Life): Experience on the move: human driven design of mobile and ambient services
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Jussi Laakkonen (Everyplay): Sell Your Friends vs. WOW Epic Mounts: The Game Industry at Change
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Marcus Foth (Queensland University of Technology): The Mobile Phone: From Lifestyle Accessory to Civic Literacy Tool
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| 14:30-15:15 |
Panel |
Panel |
Panel |
|
| 15:15-15:45 |
Coffee |
| 15:45-16:30 |
Tristan Nitot (Mozilla Europe): Keeping the Web open - Building the Internet we want to have
|
| 16:30-17:30 |
MindTrek competition winners announcement, awards speech: Dr. Prof, President of WSA and Head of EUROPRIX Peter A. Bruck
|
| 21:00-02:00 |
MindTrek Party at Yo-talo |
Thursday October 9th
| 8:45-9:15 |
Registration and coffee |
Session
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SOCIAL GAMING
Host: Olli Sotamaa (University of Tampere) |
GREEN 2.0
Host:Juha Kaario (Nokia)
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THE SOCIAL SIDE OF MAINSTREAM MEDIA
Host: Timoteus Tuovinen (Aito Media) |
STARTUP LAUNCHPAD
Host: Ville Vesterinen (Arctic Startup) |
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9:15-9:35
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Frans Mäyrä (University of Tampere): SoPlay - Social Play with Media |
Hiroshi Tamura (Hakuhodo Inc.): Enhancing Grocery Shopping Experiences |
Timo Vuorensola & Atte Joutsen (Star Wreck Studios Ltd.): Wreck-a-Movie - Empowering the Masses for Film Productions |
Gleb Kaplun (Etera Group)
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| 9:45-10:05 |
Staffan Björk (Gothenburg University): Games, Gaming, and Gamers - Understanding Game Research
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Jussi Kivipuro (Greenpeace International): Enable people to be the change |
Jarkko Vesa (SBS Finland Oy): Social Media in Commercial Radio and Music TV Business: Beauty or the Beast? |
| 10:15-10:35 |
Valentina Rao (Factory Girl Games): Facebook Applications and Playful Mood: the Construction of Facebook as a “Third Place”
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Dorothea Kleine (University Of London): Fair Tracing |
Antti Seppänen (Intervisio): Staraoke - Building a Bridge Between TV, Videogames and Internet
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Startup Launchpad
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| 10:45-11:05 |
Peter Ljungstrand(Interactive Institute): Nurturing Group-to-Group Relationships in Disparate Home Environments with Computer-augmented Games |
Adriaan Perrels (The Government Institute for Economic Research VATT): Climate Bonus |
Damien Marchi (Fremantle): Social is the New Pink
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| 11:15-12:00 |
Panel |
Panel |
Panel |
| 12:00-13:00 |
Lunch |
| 13:00-13:45 |
Pekka Pohjakallio (Nokia OVI): The Context Sensitive Internet
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| 13:45-14:30 |
Jim Sink (Microsoft Live, Software, and Studios)
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| 14:30-15:15 |
MindTrek Startup Launchpad winners & panel
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| 15:15-15:30 |
Closing, Jarmo Viteli (MindTrek Association)
|
| 18:00-20:00 |
Extra: Cause & Effect interactive cinema performance (Werstas Auditorio, Finlayson area) |
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