Academic Mindtrek 2020

We are pleased to invite you to the 23rd International Academic Mindtrek conference, 29th to 30th January 2020. Academic Mindtrek is a meeting place where researchers, experts, students, and thinkers present results from their latest work regarding the development of novel technology, media, and digital culture for the society of tomorrow.

Academic Mindtrek is part of the renowned Mindtrek business conference. Mindtrek brings together people not only from various fields and domains but also from different sectors: from companies, startups, academia and various governmental institutions. This makes Mindtrek the perfect opportunity for advancing research results towards practical utilization by the industry, as well as getting out-of-the-box research ideas based on the interaction with practitioners.

Mindtrek events are accessible for the Academic Mindtrek attendees, and vice versa.


Wednesday 29th | Room: 10 | Finnkino Plevna

08:30 – 09:30 DOORS OPEN

09:30 – 11:50 Combined Paper session and Workshop on Robotics: Social Human-Robot Interaction in the Wild (press for details)

Social Human-Robot Interaction in the Wild
by Marketta Niemelä, Aino Ahtinen and Markku Turunen

“The superhero of the university”: Experience-Driven Design and Field Study of the University Guidance Robot
by Aparajita Chowdhury, Aino Ahtinen and Kirsikka Kaipainen

Color Game: A Collaborative Social Robotic Game for Icebreaking
by Nasim Beheshtian, Kirsikka Kaipainen, Kalle Kähkönen and Aino Ahtinen

11:50 – 13:00 Lunch

13:00 – 14:35 Paper session: Online economy

Drug Traders on a Local Dark Web Marketplace
by J. Tuomas Harviainen, Ari Haasio and Lasse Hämäläinen

Local Foodie: Experience Design of a Mobile Augmented Reality Application for Tourists to Encourage Local Food Consumption
by Jeongeun Lee, Kirsikka Kaipainen and Kaisa Väänänen

Emerging Personalization Elements in Health Service Delivery: A Case Study in the Finnish Primary Healthcare
by Olli Korhonen, Vasiliki Mylonopoulou and Guido Giunti

Enabling Successful Crowdfunding for Entrepreneurs in Marginalized Communities
by Niina Arvila, Marko Nieminen, Pietari Keskinen, Heike Winschiers-Theophilus and Roosa Laurikainen

14:35 – 15:00 Coffee (posters available)

15:00 – 17:00 Paper session: Games and gamification

Defining Playability of Games: Functionality, Usability, and Gameplay
by Janne Paavilainen

A Preliminary Network Analysis on Steam Game Tags: Another Way of Understanding Game Genres
by Xiaozhou Li and Boyang Zhang

Demographic differences in accumulated types of capital in Massively Multiplayer Online Role-Playing Games
by Henry Korkeila, Jonna Koivisto and Juho Hamari

In and Out Domains. Playful Principles to In-form Urban Design A Dialogue between Architects and Game Scholars
by Valerio Perna and Gabriele Ferri

IGDA Finland Hubs and their role in local game development
by Lauri Komulainen and Olli Sotamaa

20:00 – 22:00 ACADEMIC DINNER in restaurant Tampella

Thursday 30th | Room: 10 | Finnkino Plevna

08:30 – 09:00 DOORS OPEN (08:00 for Academic)

08:30 – 11:30 Workshop: Playable (Research) Concepts Workshop: Translating your topics into tiny games (press for details)

Session 1 – Introduction | 50 min
• Introduction of “Playable Concepts” research
• Introduction of workshop organizers and
Session 2 – Game Making | 80 min
Game Design: Brainstorming
• Game design brainstorming session and
• Participants translate a topic or concept
into a game design
Session 3 | 30 min
Showcase of created games
• Participants play each other’s games
Discussion and Wrap-up:
• How was it to create a game around your
own research topic or concept?
• Are the playable concept games able to convey the research topic or concept?
• Would it be possible to implement it within
your current research materials?
• What is the potential of games as figures or
embedded material?
• What kind of concepts would they be able
to illustrate?

by Annakaisa Kultima, Christina Lassheikki and Solip Park

11:20 – 11:50 ACADEMIC KEYNOTE: User interaction challenges in industrial maintenance, Sanni Siltanen, KONE Corporation

11:30 – 12:15 Posters

12:15 – 13:15 Lunch

13:15 – 15:30 Paper session: Extended reality

Scalable and responsive information for industrial maintenance work – developing XR support on smart glasses for maintenance technicians
by Sanni Siltanen and Hanna Heinonen

Predicting the success of news. Using an ML-based language model in predicting the performance of news articles before publishing
by Atte Jääskeläinen, Elli Taimela and Tomas Heiskanen

Satisfaction and willingness to consume immersive journalism: Experiment of differences between VR , 360 video, and article.
by Mila Bujić and Juho Hamari

Transferring scents over a communication network
by Poika Isokoski, Katri Salminen, Philipp Müller, Jussi Rantala, Ville Nieminen, Markus Karjalainen, Jari Väliaho, Anton Kontunen, Marjaana Savia, Joni Leivo, Anca Telembeci, Jukka Lekkala, Pasi Kallio and Veikko Surakka

User Experience of Stereo and Spatial Audio in 360° Live Music Videos
by Jukka Holm, Kaisa Väänänen and Anas Battah

15:30 – 16:00 Networking coffee & Cocktails (posters available)

The academic conference features the following major themes:

  • Human-computer interaction (HCI)
  • Transhumanism: future of human-machine interaction, novel forms of hci and modalities, physiological computing, affective computing
  • Extended reality: Virtual, augmented and mixed reality
  • Games research: Games, gamification, esports
  • Online media: YouTube culture, streaming
  • Business models of the digital age: Freemium, Free-to-play
  • Online work and participation: Crowdsourcing, crowdfunding, sharing economy, playbour, gig economy and e-participation
  • Data and algorithms: Open data, data mining, and machine learning
  • Information creation and propagation: Online journalism, ‘wikinomics’

We are especially enthusiastic about applied research and papers related to practical work.

Conference Publications

Academic Mindtrek is organized in cooperation with ACM SIGMM, and ACM SIGCHI. The conference proceedings will be published in the ACM Digital Library, which includes full papers, posters, workshop proposals and demonstration proposals. All papers should follow the style guidelines of the conference (more information under submission guidelines). In the Finnish classification of publication forums, Academic Mindtrek proceedings are classified as Jufo 1.

Call for papers deadline 31st of October 2019

Full paper proposals

All submissions will be peer-reviewed and double-blinded. Therefore, please remove any information that could give an indication of the authorship. The papers should contain 6-10 pages, including the list of references.

Workshop proposals

Workshop proposals should be papers between 2-4 pages long. We welcome you to suggest workshops as part of the Academic Mindtrek. Workshop proposals should also include the organizing committee, a description of the theme and goals of the workshop, a short CV of organizers, duration, and the schedule. Workshop organizers can create their own proceedings of the accepted position papers. Depending on the attached number of papers for each workshop, we provide space for either half-day or full-day workshops.

Previous examples include e.g. a workshop on eLearning, theatre methods for requirements elicitation, among others.

Demonstration proposals

Interactive experience demonstration proposals should be either short papers (2-4 pages long) or full papers (6-10 pages) and include:

a) a description and motivation of the interactive experience demonstration;

b) general architecture of the interactive experience demonstration;

c) description of the main features of the demonstration;

d) a brief comparison with other existing related interactive experience demonstrations;

e) audiovisual materials to illustrate the interactive experience demonstration (a poster or a roll-up and other material on a laptop, for example);

f) the type of license (if applicable),

g) the Internet address of the interactive experience demonstration (if applicable), and

h) description of the scientific basis behind the interactive experience demonstration (e.g., a regular paper presentation).

It is strongly recommended that the authors make a video of the interactive experience demonstration available on the Internet to accompany the article submission.

Poster presentations

Posters proposals should be papers between 2-4 pages long and a poster should be presented during the conference. Attendees have the possibility to exhibit their posters on a A0 poster wall at the conference.

New: Students’ Posters

This year, students are encouraged to submit poster proposals about, e.g., their practical course assignment work or thesis work. The proposals should be prepared on the same way as the ordinary poster proposals, i.e. a paper between 2-4 pages. The papers need to describe the topic and focus on the work, some references, the methodology, findings and a short discussion/conclusion/lessons learned. One author of the accepted poster has a possibility to present the poster and a possible demo at the conference by enrolling as a student volunteer. This is a great opportunity to show others your great work done on your courses, and get some practise about giving a presentation on an international academic forum.

Submission deadlines

Deadline for full papers, posters, demonstrations and workshops submissions: October 31st, 2019.  EXTENDED November 11th, 2019

Notification of acceptance/rejection: December 8th, 2019.

Copyright forms submission: January 5th, 2020. (NEW DATE)

Conference registration & camera-ready papers submission: January 8th, 2020.

Submission guidelines

Please use the templates provided on the style guidelines site. A
template for Word documents and LaTeX guidelines can be found on

Note that since the papers will be published by the ACM digital library all authors need to sign
an ACM copyright form. The copyright form would be sent through an automated system only for accepted papers.

Reviewing process

The Academic Mindtrek conference has a rigorous peer review process. All submissions are peer-reviewed. Each paper will be reviewed by three experts. Submissions are anonymous (double blind review). The review process is managed by the conference chair, the program chair and six other program committee members (track chairs). There are more than 100 international experts who participate in the review process. The EasyChair system is used in the review process.

Main organizers

MARKKU TURUNEN, Tampere University
Academic Mindtrek Conference Chair

JUHO HAMARI, Tampere University
Programme Chair

LOBNA HASSAN, Tampere University
Games and Gamification Track Chair

KATI ALHA, Tampere University
Games and Gamification Track Chair

OGUZ BURUK, Tampere University
Human-Computer Interaction Track Chair

MIKKO SALMINEN, Tampere University
Human-Computer Interaction Track Chair

NANNAN XI, Tampere University
Online Economics Track Chair

JOSEPH MACEY, Tampere University
Online Economics Track Chair

ACM Proceedings Chair

Local Arrangement Chair and Conference Management

Mindtrek Conference Chair


Contact and stay informed


Academic Mindtrek in Facebook

Supported by:

COSS Association, City of Tampere, Tampere University (TAU), Tampere University of Applied Sciences (TAMK) and SIGCHI Finland