Industrial Track


Although synergy between academia and industry is considered very important by many institutions such as funding agencies, investors, and government, these two sectors usually have different approaches to the way they work and produce results. While academics need to think deeply and investigate matters of interest with an unwavering commitment to scientific rigor, the industry needs to tackle many other factors such as commercial value, profitability, and long-term business sustainability with often highly dynamic, practical, and fast-paced solutions.

The Industrial Track at the Academic Mindtrek Conference was created as a common ground to connect industrial practitioners and academics in Finland and abroad to promote industry-academy collaboration. The Academic Mindtrek is an international conference in the field of Human-Computer Interaction, organized annually in the city of Tampere. This year it will be held in Tampere Arena (at the Paidia Living Lab of Play) between the 16th to 18th of November.

Our aim is to create an environment where experts from both fields are able to freely exchange their latest work, inspire each other and participate in high-quality discussions on emerging topics. The track activities will be organized in the format of Short Presentations and Panel Discussions.

As the goal is to bring people together and facilitate discussion and knowledge exchange among academics and industrial practitioners, we welcome industrial submissions regarding innovative out-of-the-box approaches, new challenges and issues, and the latest developments in your field of practice. Mindtrek offers a horizontal view into the field of future technology, and your perspectives are likely to spark interesting discussions and deep exchanges.

This year, we cover the following topics:

– XR in industry
– Games and Gamification
– Industry-Academy Collaboration

Program of the Industrial Track at the Academic Mindtrek 2022

Ths year, we established 4 Industrial panels to bring intersectoral discussion and collaboration at the hearth of the event: three panels by Industrial track chairs and one invited panel by Kaisa Väänänen.

Wed 16th: XR in Industry Panel | 11.30-12.30 | Paidia

XR in Industry Panel

Date, time and venue: Wednesday 16th Nov, 11.30-12.30, Paidia Living Lab (Nokia Arena)
Facilitated by: Sanni Siltanen
Duration: 60 minutes

Presenters and Panelists:

Viveka Opas,
Timo Linqvist,
Matti-Juhani Pekkanen,
Mika Karaila,

Viveka Opas, M.Sc. (Game Studies) is Virtual Reality Specialist in Learning & Development at KONE Corporation. Her expertise is in virtual reality training (VR) and industrial extended reality (XR). She is passionate about gamification and human–technology interaction supporting industrial work and learning. Viveka has also published several scientific and popular papers on these topics and industry-academia collaboration. In her free time she enjoys gaming and CrossFit. She also has strong expertise on technical training, learner experience and gamification. In addition, her current interests include human–technology interaction supporting industrial field work and industry-academia collaboration. She has also published several scientific and popular papers on these topics.

Timo Lindqvist is COB and co-founder of Upknowledge, a digital learning company specializing in professional learning. Since 1996, he has advanced training, content creation, and learning management practice in global Learning & Development organizations. His main interests lie in the development and application of virtual reality and artificial intelligence in the context of professional life-long learning.

Matti-Juhani Pekkanen is an industrial XR-specialist with a background in engineering, 3D-graphics and industrial design. Specialised in interactive virtual models and digital training.

Mika Karaila - Coming soon...

Wed 16th: Games and Gamification Panel | 15.30-16.30 | Paidia

Games and Gamification Panel

Date, time and venue: Wednesday 16th Nov, 15.30-16.30, Paidia Living Lab (Nokia Arena)
Facilitated by: Emma Varjo
Duration: 60 minutes

Presenters and Panelists:

Jasmin Dahnke,
Nicolas Kivilinna,
Shamshad Akther,
Henri Sarasvirta,
Moido Games

Jasmin Dahnke: Driven by a strong passion for User Experience and Accessibility, Jasmin has worked for over a decade in the games industry and is looking to transform the way we work by helping studios and the game development community as a whole to nourish and maintain a user centric design culture that creates experiences accessible to all.

Nicolas Kivilinna is an English specialist and teacher. He has a Master of Arts (2020) from Tampere University's English Language and Literature program. At WordDive Group (2020→) he works on content creation for the Master English language learning app. He also is part of the team responsible for developing the app's Speak with AI® technology that helps users practice spoken English with the help of artificial intelligence. Nicolas is interested in the opportunities that combining technology, pedagogy and culture can offer people around the world.

Shamshad Akther recently graduated with M.Sc. Tech degree in Computing Sciences with Software Web & Cloud as specialization from Tampere University. Shamshad is a Software Designer at Solita Oy and a certified Outsystems Architecture Specialist.

Henri Sarasvirta is a developer at Moido Games, active game jammer, deputy member of FGJ board and an active demoscener.

Joanna Lankoski,
Olli Keinänen,

Joanna Lankoski is a producer at Iceflake Studios with a background in Quality Assurance. She puts a high emphasis in being in contact with the players and getting feedback to create not just great games but immersive experiences for the players. Her current responsibilities include project timelines, budget and planning as well as ensuring the development team has everything they need to succeed in their tasks. Joanna is a powerful force in the workplace and uses her positive attitude and sense of humor to encourage others to work hard and succeed while maintaining a great team spirit. Joanna spends her free time playing games, baking and building LEGO sets.

Olli Keinänen - Coming soon...

Thu 17th: Industry-Academy Collaboration Panel | 15.30-16.30 | Paidia

Industry-Academy Collaboration Panel

Date, time and venue: Thursday 17th Nov, 15.30-16.30, Paidia Living Lab (Nokia Arena)
Facilitated by: Thomas Olsson
Duration: 60 minutes

Presenters and Panelists:

Sanni Siltanen,
Merja Honkanen,
Tinja Juutilainen,
Jouni Wallander,
Manu Setälä,

Sanni Siltanen is a Senior Ecosystem Lead at Dimecc Ltd and associate professor at Tampere University. She holds a Master’s degree in applied mathematics from University of Easters Finland) and a Doctoral degree in information science from Aalto university. Her expertise includes industrial extended reality (XR), mobile robotics, artificial intelligence, smart spaces, and human–technology interaction.

Merja Honkanen is a Project Manager, The Flow of Urban Life Veturi programme at KONE Corporation. Merja Honkanen (Dr.) is Project Manager for The Flow of Urban Life R&D&I programme at KONE Corporation. At KONE, she has also conducted design research and coordinated an EU funded SPARCS project aiming at development of sustainable and zero carbon cities.

Tinja Juutilainen/strong> is a Master Student of Sustainable Digital Life at Tampere University. Tinja Juutilainen studies in the Sustainable Digital Life Master’s Programme, which aims to make the digital life more sustainable and accessible for all. In her thesis, she focuses on sensory overload in public transportation and how different technological solutions may support traveling with it. Tinja has a background in communication.

Jouni Wallander is a Development Director, Strategic Domains at Solita Ltd. Jouni Wallander, M.Sc.(Eng.), is leading Solita’s strategic domains—Mobility, Industrial, Health, and DefSec—on group level, across the countries and business units. Solita’s Strategic Domains are competence units combining the best talents to solve the most wicked problems in the society. Jouni has a wide background in research in the fields of transport and logistics.

Manu Setälä M.Sc.(Eng), leads Solita's research activities. Solita research aims to create and disseminate new knowledge to benefit our customers and it covers many strategic domains. Manu has a broad ICT background and is widely interested in ICT, especially software ecosystems and sustainable artificial intelligence.

Anders Drachen,
University of Southern Denmark
David Zendle,
University of York
Taru Hakanen,
Shamshad Akther,

Anders Drachen is Professor and Head of the Metaverse Lab and the Game Development and Learning Technologies Unit at the Maersk McKinney-Moeller Institute, University of Southern Denmark, Honorary Professor at the Department of Computer Science, University of York, as well as Lead Analyst for Weavr, which is building new data-driven audience experiences across esports and sports and Co-Director for the Arena Research Cluster, an international research network focused on innovation in esports and sports. He is also affiliated with various universities, committees and networks, e.g. the Digital Creativity Labs (former co-director), a UK Digital Economy Hub and World Centre for Excellence, which connects 100+ commercial partners in delivering impact-driven research in games, interactive media and the rich space in which they converge at the University of York (UK), the Turing Institute data visualisation SIG, the IGGI Centre for Doctoral Training, and is adjunct faculty at the University of Ontario Institute of Technology. With a career spanning five continents, he is recognized as one of the world’s most influential people in business intelligence in the Creative Industries, and a core innovator in the domain with 170+ scientific publications and dozens of white papers across game analytics and games user research. His work has won multiple awards and has transformed how major international game publishers, as well as SMEs, make decisions based on their data. As an interdisciplinary, veteran data scientist, his work has reached across the Creative Industries.

David Zendle is a quantitative behavioral scientist and a world-leading expert on the social impact of video games. He is an academic affiliate of the Behavioural Insights Team; a Lecturer in Computer Science at the University of York; and he holds an honorary research post within the UK’s National Health Service, where he coordinates clinical research into excessive gaming. He is the author of several key references on the topic of video game monetisation, including the world’s most highly cited paper on the impacts of loot boxes. His work focuses on understanding how the video games industry is changing and evolving; and how this evolution impacts the people who play games. He has provided oral testimony on the relationship between gaming and well-being to a variety of government investigations across the globe.

Taru Hakanen works as a Research Team Leader at VTT Technical Research Centre of Finland. Her team’s R&D scope is on autonomous mobile robots and XR solutions for the space domain as well as military and manufacturing sectors.

Shamshad Akther recently graduated with M.Sc. Tech degree in Computing Sciences with Software Web & Cloud as specialization from Tampere University. Shamshad is a Software Designer at Solita Oy and a certified Outsystems Architecture Specialist.

Fri 18th: Is human-centered AI a priority in industry? - Invited Panel | 14:30-15:30 | Paidia

The panel was organized by Kaisa Väänänen from TAU and facilitated by Thomas Olsson from TAU

Kaisa Väänänen,

Full professor of Human-Technology Interaction in Tampere University, Finland. Kaisa leads the research group of Human-Centered Technology (IHTE) in the unit of Computing Sciences. Kaisa has 25 years of experience of interdisciplinary research both in industry and academia. She is currently focusing on Human-Centered AI and sustainable development supported by digital solutions.

Thomas Olsson,

Professor in Human-Centered Design at Tampere University, Finland. His research focuses on socio-technical systems and computer-supported cooperative work. He applies research through design with a critical voice and sustainable mindset, as well as empirically studies the experiential, social and cultural implications of emergent IT in these areas.

Duration: 60 minutes
Date, time and venue: November 18th, 2022, 14.30-15.30, in Nokia Arena, Paidia Living Lab
Panelists: Three experts from industry, who are working on sustainable AI / human-centered AI

Kristiina Härköne
Chief Sustainability Officer, Gofore
Manu Setälä,
Research Director, Solita
Mikko Muhonen,
AI Specialist, twoday AI Works

Submission Guidelines

In case you wish to participate, please make a submission proposal to the conference system. The proposal should include the following:

– Title of the presentation and abstract (Introduction to the topic & reasoning behind it, 50-100 words)
– Company and presenter’s name and role
– Keywords related to your presentation
– A PDF file with the preliminary structure of the presentation in the form of bullet points (context, problem description, problem-solving, insights, and lesson learned)
– If you wish to add a demonstration to your presentation – please state it in the PDF submission, and we will agree on the details.

Submit your work

What we offer

We offer a platform to present your work and engage in deep and engaging discussions among academic and industrial practitioners. We also offer full access to the academic program, where you would have a chance to listen to the latest research on a variety of relevant topics.

For more info, please check out the website:

page divider

We are eager to see your submissions!

If you have any questions, please do not hesitate to contact Organizing Chair by the following email: