Tiia is a location intelligence professional with 15 years of experience in working with spatial data and analysis. She has been working with retail, real estate and insurance companies to help them gain business advantage with the use of location intelligence. Currently, she is working at Telia at the Crowd Insights team. The spearhead service called Crowd Insights helps customers make better decisions by providing insights on people movement behavior based on anonymized and aggregated mobile network data.
Topic of speech
The need for location intelligence
Location, location, location. Why is it important? Because everything happens somewhere. Without incorporating the location dimension you are not seeing the whole picture. You need to have the best valid data sources that describe all aspects of the problem you are trying to solve.
People movement is one of the newest data sources in the field of location intelligence. Almost everyone has their mobile phone with them at all times and therefore our phones are the best IoT devices to be used to understand human behavior and movement. This anonymized and aggregated insights is used for example in urban planning, events & tourism, traffic planning and retail & real estate.