Markus Wissmann is currently based in Germany, Düsseldorf. He has been with Cisco for more than 10 years working in various management roles leading international sales, go-to market and business development across multiple segments. Today Markus runs Cisco´s Smart Cities business for Europe, Middle East, Africa and Russia and focuses together with his team on a large number of key urbanization engagements in more than 100 Cities. Markus has over 20 years of ICT sales and business development experience and started to gain smart cities expertise almost 10 years ago. He is also an experienced Real estate professional with hospitality subject matter expertise and wide-ranging experience in sustainable real estate and green building developments. Prior to Cisco Markus led hospitality sales and business development for Siemens Dubai where he lived for 5 years.
Topic of speech:
Smart & Connected Communities / Addressing cities challenges with refined data
One of the foundational pillars of smart cities is data. Data is both, an enabler and force multiplier and it fuels the smart city, like gasoline to an engine. Data is also a precious resource for cities; valuable in countless ways. Why is data so important? Two reasons: 1) Faster pattern recognition; and 2) Smarter resource allocation. Distilling those down even further, let’s call it: Awareness + Action. All cities collect and use data, but the push toward smart cities is to utilize data in ways that help cities become not only increasingly more informed (Awareness), but increasingly more responsive (Action). Every city will eventually become a smart city in the same manner that nearly every phone has become a smart phone. It’s not that we had “dumb phones” before, or “dumb cities” for that matter. Rather, the “smart” moniker denotes the ability of the device or in this case a city/community to utilize cross-domain information to deliver a richer, more robust experience.