Academic Mindtrek

We are pleased to invite you to the 22nd International Academic Mindtrek conference, 10th to 11th October 2018. Academic Mindtrek is a meeting place where researchers, experts and thinkers present results from their latest work regarding the development of novel technology, media and digital culture for the society of tomorrow.

Academic Mindtrek is part of the renowned Mindtrek business conference. Mindtrek brings together people not only from various fields and domains but also from different sectors: from companies, startups, academia and various governmental institutions. This makes Mindtrek the perfect opportunity for advancing research results towards practical utilization by the industry, as well as getting out-of-the-box research ideas based on the interaction with practitioners.

Mindtrek events are accessible for the Academic Mindtrek attendees, and vice versa.


Proceedings for Academic Mindtrek 2018

   ACM Digital Library   

Papers Presented

Wednesday 10th October

WORKSHOP | 09:00 – 17:00 | Opus 1&2
  • Designing for Well-being and Healthcare Using Social Comparison – Vasiliki Mylonopoulou, Minna Isomursu, Karin Väyrynen

Information and registration here

GAMIFICATION | 10:30 – 11:30 | Riffi
  • Users As Game Designers: Analyzing Gamification Concepts in a “Bottom-Up” Setting – Pascal Lessel, Maximilian Altmeyer,Antonio Krueger
  • Gamification in E-Commerce: Tangible vs. Intangible Rewards – Michael Meder, Till Plumbaum, Aleksander Raczkowski, Brijnesh-Johannes Jain
  • Extending a Gamified Mobile App with a Public Display to Encourage Walking – Maximilian Altmeyer, Pascal Lessel, Tobias Sander, Antonio Krueger
GAMES 1 | 12:30 – 13:30 | Riffi
  • The Dynamic Design Space During a Game Jam – Jeanette Falk Olesen, Kim Halskov
  • Exploring Video Game Design and Player Retention – a Longitudinal Case Study – Björn Strååt, Harko Verhagen
  • Free-to-Play Games: Paying Players’ Perspective – Kati Alha, Jani Kinnunen, Elina Koskinen, Janne Paavilainen
GAMES 2 | 13:45 – 14:30 | Riffi
  • Viewers’ Perception of Elements Used in Game Live-Streams – Pascal Lessel, Maximilian Altmeyer, Antonio Krueger
  • Online Abuse and Age in Dota 2 – Joseph Macey, Topias Mattinen
INNOVATIVE SYSTEMS | 10:30 – 11:30 | Opus 3
  • Towards ecosystem for research and development of electrodermal activity applications – Jari Jussila, Niina Venho, Henna Salonius, Jarkko Moilanen, Jari Liukkonen, Mikael Rinnetmäki
  • Personalization Myopia: A viewpoint to true personalization of information systems – Harri Oinas-Kukkonen
DATA VISUALIZATION | 12:30 – 13:15 | Opus 3
  • Visualising maritime vessel open data for better situational awareness in ice conditions – Jari Jussila, Timo Lehtonen, Jari Laitinen, Markus Makkonen, Lauri Frank
  • Towards Data-Driven Generation of Visualizations for Automatically Generated News Articles – Rola Alhalaseh, Myriam Munezero, Miika Leinonen, Leo Leppänen, Jari Avikainen, Hannu Toivonen
ASSESSING EXTENDED REALITY | 13:30 – 14:15 | Opus 3
  • Systematic Literature Review on User Logging in Virtual Reality – Antti Luoto
  • Human Factors and Ergonomics Evaluation of a Tablet Based Augmented Reality System in Maintenance Work – Susanna Aromaa, Antti Väätänen, Eija Kaasinen, Mikael Uimonen, Sanni Siltanen
MIXED REALITY INTERACTION | 14:15 – 15:00 | Opus 3
  • Hotspot Interaction in Omnidirectional Videos Using Head-Mounted Displays – Pekka Kallioniemi, Tuuli Keskinen, Ville Mäkelä, Jussi Karhu, Kimmo Ronkainen, Arttu Nevalainen, Jaakko Hakulinen, Markku Turunen
  • Mobile Augmented Reality Client as a UX Method Developed for Living Lab’s User Involvement Tool – Paula Alavesa, Arttu Niemelä, Weiping Huang, Satu Väinämö, Lotta Haukipuro, Minna Pakanen, Leena Arhippainen
POSTERS & DEMOS | 15:45 – 16:30 | Opus 3
  • Smart Campus Innovation Lab – Jussi Hannunen, Tiina Kujala, Jussi Myllärniemi, Iida-Maria Peltomaa, Timo Poranen, Erja Sipilä, Eija Syrjämäki, Petri Tuohimäki
  • Analysis of Players Transfers in Esports. The Case of Dota 2 – Ekaterina Marchenko, Vsevolod Suschevskiy
  • Toxic communication during streams on The case of Dota 2 – Roman Poyane
  • Implications of Audio and Narration in the User Experience Design of Virtual Reality – Chelsea Kelling, Otto Kauhanen, Heli Väätäjä, Jussi Karhu, Markku Turunen, Vesa Lindqvist
  • Smart Handbag for Remembering Keys – Emmi Harjuniemi,Jonna Häkkilä
  • Water-mediated Interaction with Nature-based Multimedia Content – Ashley Colley, Veli Kouri, Inka Rauhala, Vilma Ohinmaa, Milla Johansson, Jonna Häkkilä

Thursday 11th October

ACADEMIC KEYNOTE | 10:00 – 10:30 | Park Hall
  • Your Data Can Make the World a Better Place: Here’s How. And Who to Trust – Sean P. Goggins, Associate Professor of Computer Science, University of Missouri
HCI 1 | 10:30 – 11:30 | Opus 3
  • Modeling Bus Travel Experience to Guide the Design of Digital Services for the Bus Context – Elina Hildén, Kaisa Väänänen, Simo Syrman
  • Visual Distraction Effects between In-Vehicle Tasks with a Smartphone and a Motorcycle HelmetMounted Head-Up Display – Hilkka Grahn, Tuomo Kujala
  • Nice surprise, more present than a machine Experiences evoked by a social robot for guidance and edutainment at a city service point – Kirsikka Kaipainen, Aino Ahtinen, Aleksi Hiltunen
HCI 2 | 12:30 – 13:30 | Opus 3
  • Guidelines for Development and Evaluation of Usage Data Analytics Tools for Human-Machine Interactions with Industrial Manufacturing Systems – Jari Varsaluoma, Heli Väätäjä, Tomi Heimonen, Katariina Tiitinen, Jaakko Hakulinen, Markku Turunen, Harri Nieminen
  • The Finnish You – an Interactive Storytelling Application for an Airport Environment – Alisa Burova, Chelsea Kelling, Jaakko Hakulinen, Pekka Kallioniemi, Markku Turunen, Tuuli Keskinen, Heli Väätäjä
  • UbiLibrary: Situated Large Public Display as Interactive Interface to Library Services – Hannu Kukka, Tommi Heikkinen, Henri Kytökangas, Taru Tanska, Timo Ojala
  • Quantified Factory Worker – Expert Evaluation and Ethical Considerations of Wearable Self-tracking Devices – Päivi Heikkilä, Anita Honka, Sebastian Mach, Franziska Schmalfuß, Eija Kaasinen, Kaisa Väänänen
  • Leadership in the digital business transformation – Riitta-Liisa Larjovuori, Laura Bordi, Kirsi Heikkila-Tammi
  • Robotic Process Automation – Creating Value by Digitalizing Work in the Private Healthcare? – Milla Ratia, Jussi Myllärniemi, Nina Helander
MEDIA EDUCATION | 15:30 – 16:30 | Opus 3
  • Moodle Moods? A User Experience Study of a Small Private Online Course for Higher Teacher Education – Joachim Majors, Anette Bengs, Sören Granlud, Anu Ylitalo, Maria Byholm
  • Finnish Upper Secondary Students User Expectations and Experiences Using MALL System – Jaakko Vuorio, Jussi Okkonen, Jarmo Viteli
  • Brewery restaurant Plevna (Academic Presenter pass holders only)



Sean P. Goggins

Associate Professor of Computer Science, University of Missouri

“Your Data Can Make the World a Better Place: Here’s How and Who to Trust”

Find out more

The academic conference features the following major themes:

  • Human-computer interaction (HCI)
  • Developer experience
  • Games and gamification
  • Virtual, augmented and mixed reality
  • Collaboration, literacies and multimedia technologies in education
  • Crowdsourcing and citizen participation
  • Open data and data science
  • New forms of journalism and media
  • Theatre, performance and media
  • Enhancing work in socio-technological environments


Please read the full theme descriptions here

Conference Publications

Academic Mindtrek is organized in cooperation with ACM SIGMM, and ACM SIGCHI. The conference proceedings will be published in the ACM Digital Library, which includes full papers, posters, workshop proposals and demonstration proposals. All papers should follow the style guidelines of the conference (more information under submission guidelines). In the Finnish classification of publication forums, Academic Mindtrek proceedings are classified as Jufo 1.

Academic Mindtrek: Deadline extended 15th July, 2018

Full paper proposals

All submissions will be peer-reviewed and double-blinded. Therefore, please remove any information that could give an indication of the authorship. The papers should contain 6-10 pages, including the list of references.


Workshop proposals

Workshop proposals should be papers between 2-4 pages long. We welcome you to suggest workshops as part of the Academic Mindtrek. Workshop proposals should also include the organizing committee, a description of the theme and goals of the workshop, a short CV of organizers, duration, and the schedule. Workshop organizers can create their own proceedings of the accepted position papers. Depending on the attached number of papers for each workshop, we provide space for either half-day or full-day workshops.

Previous examples include e.g. a workshop on eLearning, theatre methods for requirements elicitation, among others.


Demonstration proposals

Interactive experience demonstration proposals should be either short papers (2-4 pages long) or full papers (6-10 pages) and include:

a) a description and motivation of the interactive experience demonstration;

b) general architecture of the interactive experience demonstration;

c) description of the main features of the demonstration;

d) a brief comparison with other existing related interactive experience demonstrations;

e) audiovisual materials to illustrate the interactive experience demonstration (a poster or a roll-up and other material on a laptop, for example);

f) the type of license (if applicable),

g) the Internet address of the interactive experience demonstration (if applicable), and

h) description of the scientific basis behind the interactive experience demonstration (e.g., a regular paper presentation).

It is strongly recommended that the authors make a video of the interactive experience demonstration available on the Internet to accompany the article submission.

Poster presentations

Posters proposals should be papers between 2-4 pages long and a poster should be presented during the conference. Attendees have the possibility to exhibit their posters on a A0 poster wall at the conference.

Submission deadlines

Deadline for full papers, posters, demonstrations and workshops submissions: July 15, 2018.

Notification of acceptance/rejection: August 26, 2018.

Copyright forms submission: September 16, 2018.

Accepting invitation for work-in-progress posters: September 16, 2018.

Conference registration & camera-ready papers submission: September 23, 2018.

Submission guidelines

Please use the templates provided on the style guidelines site. A template for Word documents and LaTeX guidelines can be found on

Note that since the papers will be published by the ACM digital library all authors need to sign an ACM copyright form. The copyright form would be sent through an automated system only for accepted papers.


MARKKU TURUNEN, University of Tampere
Academic Mindtrek Conference Chair

JANNE PAAVILAINEN, University of Tampere
Programme Chair

SILVIA RUBIO HERNANDEZ, University of Tampere
ACM Proceedings Chair

Local Arrangement Chair and Conference Management

Mindtrek Conference Chair

Track chairs

FABIAN FAGERHOLM, University of Helsinki
Developer experience

PERTTI HUUSKONEN, University of Tampere
Virtual, augmented and mixed reality

SIRKKU KOTILAINEN, University of Tampere
Digital literacies, education and technological development

JUHANI LINNA, University of Tampere
Crowdsourcing and citizen participation, Open data and data science

JUSSI OKKONEN, University of Tampere
Enhancing work in socio-technological environments


Academic Mindtrek 2017 winners

Mindtrek 2017 Best Paper Award
Mindtrek 2017 Best Presentation Award

Contact and stay informed


Academic Mindtrek in Facebook

Supported by:

COSS Association, City of Tampere, Tampere University of Technology
(TUT), Tampere University (UTA), Tampere University of Applied Sciences (TAMK) and
SIGCHI Finland.