Finnish Member of the European Parliament representing European People’s Party (EPP) since 2008. Pietikäinen was Finland’s Minister of Environment in between 1991 and 1995 and a Member of the Finnish Parliament from 1983 to 2003.
At the European Parliament, Pietikäinen is Member of the Environment and Public Health Committee (ENVI) and substitute Member in the Economic and Monetary Affairs Committee (ECON), Tax Rulings and other Measures Similar in Nature or Effect Committee (TAXE) and in the Women’s Right and Gender Equality Committee (FEMM). In 2016 she vice-chaired the internal market and consumer protection committee and was rapporteur in the IMCO opinion on medical devices.
Furthermore, Pietikäinen co-chaired EPP internal working group on digitalisation. Several articles, lectures and speeches on e-health and aging, how e-health can promote active and healthy aging, how e-health technologies can improve EU internal market competitiveness and how new health technologies can transform European health care services.
Topic of Speech: “eHealth Disruptive Change – How to Make It User-Friendly?”
Accessibility of eHealth and services means flexibility and multiple modifiable user interfaces. These needs to be designed from the beginning with the end-users. Good accessible eHealt services means that most of the services can be mastered by all people, especially by those with physical or cognitive disabilities or age or educational restrictions – at home.
eHealth is the use of information and communication technologies (ICT) for health. But there is no inherent value in information and technology, unless it meets the needs of the intended user. What we need to ensure is that eHealth provides functionality, is user-friendly and catalyses positive growth and development in its users, not recession.
Functionality is determined by the possibility of the user to modify applications according to their personal needs. This means compatibility and synchronisation capacity of various personal household appliances, such as mobile phones and televisions; a range of custom-chosen design options regarding the size and number of devices; and multi-functionality, providing several options for action through a single button. It is also important that eHealth is designed so that those who use it understand it: no complicated language or code, but universally recognisable pictures that facilitate use.