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Host: Timoteus Tuovinen Aito Media
Timoteus is a producer with a Format Factory, Aito Media Ltd. Aito Media develops television based digital content across all platforms. Previously, he consulted media companies and production houses as an independent consultant at his own outfit, DOORStories Media Content Soultions. Timoteus has a long experience with programmng strategies on YLE and Channel Four Finland.
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DAMIEN MARCHI FremantleMedia
With
a background in digital media, broadcast television and marketing,
Damien Marchi is a cross-media specialist for media properties and
consumer brands.
At the time when the world was discovering
reality TV, Damien created and managed the interactive adaptation of
some of these talked-about shows: Big Brother and Star Academy
(France), Cruel Summer (UK), The Bar (Sweden)...
Keen to
continue investigating viewers’ involvement through interactivity,
Damien joined Streampower in Paris and developed and produced original
hybrid concepts meant to be made available either on the Web, in
specific locations (concert halls, stadiums, shops...) or, of course,
on television.
In 2006, for the co-production of CULT, a daily
live webcam-based hour-long talk-show broadcast on French national
television and on the Web, Damien received the International Emmy Award
for Best Interactive TV Programme. When Streampower joined the Havas
advertising group, Damien expanded his scope to 360 degrees branded
entertainment and brand co-funded productions. In January 2008, Damien
moved to London to become Senior Producer of FMX, FremantleMedia’s
global digital media division, where he develops and manages non-linear
entertainment formats.
"Social is The New Pink"
The
presentation will be about how Social Media are being handled by a
world leading TV production company, FremantleMedia. Through examples
of several projects currently live or in pre-production in various
territories, I will share views on how media consumption is evolving
and will map out the many uses of social and collaborative networks in
our global entertainment industry. But I will also stress the
importance of looking beyond short-term trends and buzz (hence the name
of the presentation).
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ANTTI SEPPÄNEN Intervisio Oy
Antti
Seppänen is the managing director of Intervisio, finnish cross media
company. Antti has worked in media business for over 15 years. He
worked as a radio producer before moving into TV business in 1996.
Since then, he worked for Broadcasters Oy, Finland's leading
independent TV production company, as a TV-producer. Antti concentrated
on projects that combined television, internet and mobile phones. In
2000 Broadcasters and Alma Media, Finland's second largest media
company, started Intervisio. Antti became a partner and the Vice
President of content with the new company. In february 2005 Antti and
his colleagues did a management buy out and Intervisio is now Finland’s
leading independent crossmedia production company.
"Staraoke - Building a bridge between TV, Videogames and Internet"
Emmy-award
winning Staraoke is a true crossmedia-format and it is so far the most
successful finnish TV-format. How have the show creators combined TV
and interactivity? What is the secret of Staraoke's success?
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Jouni Kantonen, Red Tail Media
Jouni Kantonen is one of the founders of Red Tail Media (Founded 2005). This company is the first Finnish Social Media production house. Before RTM Jouni Kantonen worked in Taivas (one of the leading advertising agency of Finland) and in Alma Media Oyj.
"Do traditional media organisations have any role in social media area?"
Often traditional media and social media are put against each other. Are these two competitors or not? How media corporations can enter this new market area? Is there any new money or does media corporations became a victim of cultural change?
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