Wednesday Oct 8th
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Host: Peter Vesterbacka Some Bazaar

Peter is the founder of Some Bazaar, a new approach to building and growing new businesses. Prior to this Peter worked for HP in several communications industry related roles. While at HP Peter founded the HP Mobile E-Services Bazaar, a global innovation & corporate partnership program that BoozAllenHamilton declared an industry benchmark. Peter is also co-founder and the original initiator of MobileMonday.
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VILLE MUJUNEN Sulake Dynamoid

Ville Mujunen has been working last 12 years in business development and general management positions both in Finland and abroad. He has in depth understanding of ISP, Mobile Operator, Mobile Entertainment, Online Community and Online Social Networking businesses.

Ville has got a technical background with a marketing diploma (IME). Currently he is leading IRC-Galleria, Finland's largest social networking service.

"Mass Social media: the new power of individuals"
How does social media change the power of an individual? What kind of examples there are yet to date? What are the commercial and political implications? How does it change the world we live in?
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JOAKIM ACHRÉN Ironstar Helsinki

Joakim is the founder and President of Ironstar Helsinki. He is a serial entrepreneur with over 12 years of experience in multimedia, games and mobile technology start-ups. Joakim has B.Sc. in Computer Science and graduate studies from Helsinki University of Art and Design.

In 2007, Joakim's company Ironstar Helsinki launched MoiPal, a social gaming world, playable on both browsers and mobile.

"Why would people buy virtual goods?"
Many online games and virtual worlds are already using virtual goods as a business model. This session will give an overview on the reasons why people would buy virtual goods inside the virtual space.
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JUSSI LAAKKONEN Everyplay

Jussi is the founder and managing director of Everyplay Ltd., a stealth startup in the social gaming space. Previously he worked as business development director and executive producer for Bugbear Entertainment on several console games. Jussi is also the main organizer for ASSEMBLY, a 5000+ person demo/LAN party.

"Sell your Friends vs. WOW epic mounts: the game industry at change"

Wii Fit, Facebook games like Sell your Friends, free to play casual MMOs like Maple Story, funware applications and virtual worlds like Habbo are radically expanding the definition of what is a game and creating opportunities for game developers to make life more fun for everybody.

This session provides an high level overview of the core, casual and social gaming markets and the trends driving the change.
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