• All Finnish digital media companies operating in the fields of interactive media, web, mobile, games, mashup and enterprise 2.0.
• The product or service should be new (launched or substantially reformed after 1st of January 2009).
• The winning products of earlier MindTrek LaunchPad or MindTrek Grand Prix competitions are not allowed to participate.

We hope to find breakthrough services or media technology innovations, and value international ambition, entrepreneurial attitude and startup spirit.

These criteria are advisory. Encouraging new innovative business ideas, products, and growth companies is more important than finding products which strictly fulfill the criteria.

MindTrek preliminary jury has the right to choose companies, teams or products that do not fulfill the criteria if it is otherwise justified. The jury is also fully within its rights to reject the participation of an entry. All jury decisions of all the juries (preliminary, expert, and press jury) are final.