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Programme

This is a preliminary programme and is subject to changes.

Thursday Oct 1st

9:00-10:00 Registration & Coffee
  PLENARY SESSION
10:00-10:05 Opening
10:05-11:00

Chris Messina (OpenID Foundation / Citizen Agency):
"Identity is the Platform"
11:00-12:00  David Coleman (Collaborative Strategies):
"Why Look at Enterprise Social Collaboration Now?"
A Fireside chat moderated by Pekka Pärnänen (Finpro Silicon Valley)
12:00-13:00 Lunch
Track SOCIAL MEDIA - NOW WHAT?!
 MIND YOUR
COMMUNITY BUSINESS
 MINDTREK LAUNCHPAD ACADEMIC
SESSION

13:00-13:05

Host Intro

Kaija Pöysti
(Aldanella)

Andrea Vascellari
(iTive)

Antti Vilpponen
(Arctic Startup)

13:00-13:45

Academic keynote:

Miguel Sicart
(IT University of Copenhagen)
13:05-13:35

Maria Pienaar
(Finpro USA): "The abundance economy: filtering through the noise"

Ignacio Correas
(eBox):
"8 lessons learned from developing an open source community"

Taneli Tikka
(Brain Alliance, etc.):
"Ingredients in a successful startup"
13:40-14:10 Ido Guy
(IBM Haifa Research Lab):
"Recommender Systems for Social Media"		 Peter Cheng
(TargetSource Tech Ltd):
"Community Driven Business"		 Launchpad finalists

14:00-16:00 Cross-disciplinary Session

 
14:15-14:45

Teemu Arina
(Dicole):
"Collaborative Edge: Real-Time Social Technologies in Organizations"

 Jani Penttinen
(XIHA Life):
"Building a Multi-Cultural Community: Think outside the English-Speaking Box"
14:50-15:20 Panel Panel
15:20-15:50 Coffee
  PLENARY SESSION
15:50-16:45   Jyri Engeström
(Google):
"Snack Size Sociality: Affection, Influence and Identity in the Days of Bite-Sized Media"
16:45-17:30 MindTrek Competition Awards Ceremony:
Ubimedia & Democracy Apps & Academic best papers
   
21:00-02:00 MindTrek Party @ Yo-talo

Friday Oct 2nd

9:15-10:00 Registration & Coffee
 Track BEYOND OPEN INNOVATION
 REBIRTH OF MOBILE LIFE VISIONS OF FUTURE USER INTERFACES ACADEMIC
SESSION

10:00-10:10

Host Intro

 Petri Räsänen (Hermia)

Mikko-Pekka Hanski
(Idean)

 Kaisa Väänänen-Vainio-Mattila (Tampere University of Technology)

10:00-12:00

(half day)

Tutorial:
"Creating Game Bots in a Few Easy Steps",
Ondrej Burkert

(Charles University in Prague)

 10:00-16:00

(full day)

Tutorial:
"Game Design for Social Networks",
Aki Järvinen

(IT University of Copenhagen) 

10:10-10:40 Marko Torkkeli (Lappeenranta University of Technology):
"Theory of Open Innovation - possibilities and potential limits"		 Måns Adler (Bambuser):
"The democratization of communication technologies" 		Leo Kärkkäinen
(Nokia Research Center):
"Mobility"
10:45-11:15

Jiri Räsänen
(eCars - Now!):
"Open Development - Balancing between the Material and Immaterial worlds"

Pekka Markkula (TeliaSonera):
"OpenTelco APIs as mobile service enablers - Case: Contextual
Aware Mobile Gaming"		 Juha Rytky
(Ball-It):
"Future of Motion Control in Gaming Industry and Other Consumer Applications"
11:20-11:50 Slava Kozlov
(Philips Design):
"Wikinnovation: New state of mind is in demand"
 Inka Mero (Backstage Alliance):
"Mobilizing Fan Communities -New era of Music Industry"		 Francesca Rosella
& Ryan Genz
(Cute Circuit):
"Wearable Technology: the body is the interface"
11:50-12:20 Panel Panel Panel
12:20-13:15 Lunch
  PLENARY SESSION

 Tutorial contd.
13:15-13:30 MindTrek Launchpad Awards
13:30-14:35 Adam Greenfield
(Do projects):
"Elements of a networked urbanism"
14:35-15:45 Pekka Himanen
(University of Art and Design Helsinki / HIIT / University of Oxford, etc.):
"Culture of Creativity: Enriching Interaction"
15:45-16:00 Closing

Track Descriptions

Thursday Oct 1st

Social Media - Now What
Social media services have zillions of users and enterprise collaboration tools are used more and more – now what?

Mind Your Community Business!
Be it users, clients, partners, developers, fans or whoever - businesses seek to build strong communities to interact and engage. How to do it in the right way?

MindTrek Launchpad
Check out the most innovative new Finnish digital media products – and the people behind them, who have the urge to make it big.

Friday Oct 2nd

Beyond Open Innovation
Open ambitions have been changing the innovation landscape. What are the prerequisites and limits for open innovation? In which areas does it work best? Can it contribute to social change?

Rebirth of Mobile Life
Phones have evolved into portable computers, the internet is coming into our pockets, and WAP-style slogans are making sense. How is mobile life going to thrive now?

Visions of Future User Interfaces

We do not control our computers by voice nor walk around wearing virtual reality helmets, but the keyboard, joystick and gamepad are no longer the only rulers of the game. What do the visions of future user interfaces look like today?

 

MindTrek Party

The MindTrek Party will be held on Thursday evening, Oct 1st and it will be the best place to meet all the MindTrek people!

The party will be held at the legendary Yo-talo at Kauppakatu 10, Tampere. The Yo-talo house was originally built 1901 to function as a bank. The old art nouveau-style house was owned by Student Union in the sixties. Nowadays the House is a corporated restaurant.

The party is free for all the conference attendees.
The fee just for the party is 30 € (including VAT 22%).