Time: September 30th, 13:00-17:30
Venue: Demola, Väinö Linnan aukio 15, Tampere, Finland

For executives and thought leaders from all enterprises and technology companies that are implementing, or want to learn more about the trend of Enterprise Social Collaboration.

Registration ended on the 23rd of September 2009. If you have been unable to register by this date, please send a special registration request to sanna.heiskanen at mindtrek.org

The session is free of charge.

Enterprise Social Collaboration - Why Companies Need To Take Action

In collaboration with FinNode USA (Finpro & Tekes) we are happy to present to you an in-depth look at how Enterprise Social Collaboration is changing the how enterprises do business as well as the opportunities for Finnish Technology companies within this space.

We have lined up a top-notch speaker from the US, David Coleman, author of “Collaboration 2.0” and “42 Rules for Successful Collaboration”, as well as various Finnish thought leaders to share their views and insights in a lively debate during the seminar.

FinNode USA, in collaboration with Collaborative Strategies and Elearning! Magazine conducted a survey of enterprises in the US and Finland to see what the adoption and usage of social networks, online communities and collaboration technologies are within these companies. The study also included in-depth interviews with various leading organizations in the industry that have already implemented successful Enterprise Social Collaboration projects within their organizations.

For a brief review of the study, please refer to the fireside chat video with Pekka Pärnänen and David Coleman. The study will be available for download on www.finnode.com as of 1 Oct 2009.

FinNode Studies Successful Enterprise 2.0 Collaboration Strategies.

The seminar will take an in-depth look at Enterprise Social Collaboration (also known as Enterprise 2.0) to gain insights to

• how employees and enterprises use social networks (e.g. Facebook), online communities (e.g. LinkedIn) and collaboration technologies (e.g. wikis and Sharepoint) within the enterprise
• how the use of Enterprise Social Collaboration is driving competitive advantage, new business models, changes in business processes and new product development
• how Enterprise Social Collaboration is changing the way enterprises are communicating within the ecosystem (internally, customers, partners, vendors). 
• best practices for implementing Enterprise Social Collaboration based on real-life case studies
• opportunities for Finnish Technology companies

As the seminar is hosted in a social collaborative environment, space is limited.

AGENDA

12:30 Registration & Networking

13:00 Trends in Enterprise Social Collaboration

Pekka Parnanen (Moderator), Maria Pienaar, Sr. Consultant, FinNode, Finpro, Silicon Valley, David Coleman, CEO, Collaborative Strategies.

This session will cover the main findings of the FinNode USA study, trends, ecosystem, opportunities and tools within Enterprise Social Collaboration.

14:00 Break

14:15 Panel: Why should Enterprises look at Enterprise Social Collaboration?

Hear what Enterprises have to say about Enterprise Social Collaboration. Why they implemented it, and the value and benefits they obtained. The panel will discuss case studies from both the US and Finland of Enterprises that implemented Enterprise Social Collaboration in the areas of e-learning, knowledge sharing, PR and Marketing.

15:15 Coffee

15:45 Panel: Best practices for Implementing Enterprise Social Collaboration

The panel will cover best practices around business processes and policies as well as collaboration tools to ensure successful implementation of Enterprise Social Collaboration projects with high adoption rates within the enterprise.

16:45 Networking.

There will be an opportunity during the networking hour to meet with the various Tekes and Finpro staff with regards to the Tekes funding projects as well as international market development.
 
18:00 Event Close

Keynote Speaker

David Coleman, Founder and Managing Director of Collaborative Strategies (CS), has been involved with groupware, collaborative technologies, knowledge management (KM), online communities and social networks since 1989. He is a thought leader, frequent public speaker, industry analyst, and author of books and magazine articles on these topics. His comments and analysis are most frequently found in the "Collaboration Blog."

He has worked with a wide range of collaboration vendors including IBM/Lotus, Microsoft, Macromedia, Adobe, Intuit, EMC and Oracle, and helped them with strategy, positioning, or demand generation projects.

He also works with end-user organizations to help them select collaboration technologies, and most recently working with them on "collaborative consolidation" within the enterprise, building online communities and creating a variety of social networks. David also works with distributed teams (across organizational boundaries) to make them high-performance teams.

Producing Partners

FinNode, the Finnish Innovation Center, is an aggregation of Finnish economic development and technology agencies that provides access to a global network of resources. FinNode is a business and technology community designed to help North American companies connect with innovation partners in Finland and the U.S. - whether you are looking for specific IP, cutting-edge research, or R&D.

Finpro is a consulting organization focused on accelerating the internationalization of Finnish companies while managing the risks involved. Finpro operates through a unique global network: over 50 Finland Trade Centers in 40 countries as well as in Finland.

Tekes, the Finnish Funding Agency for Technology and Innovation, is the main government financing and expert organisation for research and technological development in Finland. Tekes finances industrial R&D projects as well as projects in universities and research institutes. Tekes especially promotes innovative, risk-intensive projects.